About Us


Prism is a boutique business consultancy formed 20 years ago to deliver high performance results for businesses in a way that engages and energises its people and teams. With foundations in psychology and the pragmatism of accountancy and business, we bring cutting edge knowledge and practices to help companies engage people, stretch team performance and deliver impactful business results in practical and applicable ways.


Danica Murphy| Founder

Danica Murphy is an internationally recognised expert in the areas of:

  • High Performance Team Development

  • Executive Coaching

  • Training Design

  • Facilitation and Strategic Development

Psychology graduate from the University of California Santa Barbara, Danica went on to achieve her accountancy qualification with Arthur Andersen in San Francisco. Her deep understanding of the interdependency between business practice and human psychology led her to establish Prism over 20 years ago. She is a highly regarded executive coach and business consultant who has worked with client teams and senior management of blue chip companies both in Ireland and internationally.

Danica’s consultancy services are aimed at gearing the mind-sets of individuals & teams towards high performance business results.

Danica specialises in facilitating executives and teams to bring business plans to life by engaging, coaching and developing the people who deliver them.

Danica‘s client list spans a wide range sectors including:

  • Global FMCG manufacturers

  • Financial services

  • Pharmaceuticals

  • Indigenous Irish Food and Agri

  • Professional membership bodies

  • High potential/technology start-ups

Danica has co-authored books and training resources on Myers Briggs Type Indicator (MBTI©). She contributes to a variety of training and business publications and is regularly invited to speak at conferences on organisational culture and change.

Danica is a member of the Institute of Directors of Ireland, the Irish Institute for Training and Development and the Association for Coaching.

Licenced to use a number of instruments including: MBTI Step I ©, MBTI Step II© (to train the trainer level, co-author of Introduction to Type and Conflict trainer resource and book), Predictive Index (PI©), Acumen 360, FIRO B 


Meet Our Team and Our Associates

At Prism, Danica works closely with a team and a network of Irish and internationally recognised experts who support her engagements to ensure her clients have access to the highest calibre of professional expertise possible.


Rhoda Mulhall

Rhoda is a Practice Manager at Prism responsible for managing the smooth running of the business…


Dr. Jill Walker

Dr. Jill Walker is a transformative executive coach. She is a psychologist, business woman, speaker, lifelong adventurer…


Gavin Beattie

Gavin is a Wicklow based Graphic Designer, Illustrator and Screenprint artist. As well as producing his own design…


Susan Duggan

Susan is a Business Psychologist, Consultant, Coach and Facilitator with over 25 years’ experience…


Daniel Good

Daniel is the founder of Fontaine.ie, an org design and transformation partner that helps companies discover better ways of working…


Del Chandler

Del has more than 25 years of experience in business and management consulting, helping clients with strategy, change management…


Joseph P. Quinn

Joseph is a Consultant specialising in leadership and communication.  He partners with organisations to help their people succeed in the areas of…


Wendy Chin

Wendy is a driven HR professional with international blue-chip experience in Ireland, the UK, and the US...


Anna Murphy

Anna is an experienced Communications & PR Consultant and moved into the Leadership and Coaching space…


Nancy Clark

With more than 25 years of systems, operations and organisational development experience , Nancy utilises her extensive experience…